Customer Journey Mapping – art or a science? Part 1

Customer Journey Mapping is one of the most important practices within Customer Experience, however there are many different ways to do it.  Read Part 1 of this interesting article from Ian Williams of Jericho Consulting.

Source: Customer Journey Mapping – an art or a science? Part 1Jericho – Customer Experience

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.