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Day: November 20, 2015

Can marketers fill the customer experience gap at board level?

by TheCustomer.CoNovember 20, 2015UncategorizedLeave a Comment on Can marketers fill the customer experience gap at board level?

Chris Ward of MyCustomer.com shares his views on the CX gap in the boardroom. Just 21% of FTSE 100 CEOs have a marketing background, while only 34 marketing directors sit on executive boards of Fortune 1,000 companies.

Source: Can marketers fill the customer experience gap at board level? | MyCustomer

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