#10 Reduce acquisition costs by identifying & leveraging advocates on social media.
#9 Use the voice of the customer to identify how you can be easy to do business with.
#8 Seek feedback in key attributes relative to competitors. Use this data to fine-tune your marketing.
#7 Collect ideas from your customers for product service improvements.
#6 Identify organizations that provide the best sales and service experience and use them as role models.
#5 Use specific transaction feedback to identify process weaknesses & failings.
#4 Create automated alerts to identify at-risk accounts, initiate service recovery and reduce churn one customer at a time.
#3 Utilise win/loss surveys on proposals to identify cause of lost business.
#2 Measure satisfaction and advocacy as the basis for bonuses. This allows you to focus your organization in improving loyalty
#1 Prioritize investments by using feedback to identify which areas of weakness cause you to lose your most valuable customers.