Why Consumer Intent Is More Powerful Than Demographics – Think with Google

If, like me, you think understanding the customer really matters, you should read this.  I have longed believe that when it comes to focusing on the customer, context is king.  This paper from Google explores just how important it is.

Source: Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s