Our CEO

David Jackson, is founder and CEO of TheCustomer.Co, which helps B2B SaaS companies profitably win, satisfy, retain and grow their chosen customers better than the competition.

Prior to founding TheCustomer.Co, he founded, led and grew customer feedback specialists Clicktools,, where he served as CEO for 15 years. Founded in 2000, Clicktools was one of the UK’s first true SaaS companies and one of the first to recognise the importance of customer success, appointing their first CSM in 2005. He led the company through two transactions, selling 49.9% to Survey Monkey in 2010 and 100% to Callidus Cloud in 2014.

David has served in board, advisory and interim roles in customer success for a number of SaaS companies. Much of David’s time is spent with senior managers advising them on how to design and build companies from the outside-in.  He has had many articles published, and is an author and contributor to several books.  One of his books, Dynamic Organisations: The Challenge of Change published in 1997, was the first to describe a holistic approach to building successful, customer focused organisations.

In the free time he is able to scrape together, David enjoys time with his family, good food and wine and watercolour painting.  He is pretty good at two out of the three!