Customer-Led Growth Toolkit

Following the success of Customer-Led Growth, we have been asked for more help with implementing the ideas and approaches set out in the book.

The Customer-Led Growth Toolkit includes the key frameworks, tools and guides to help you build a company-wide approach to selling and enabling measurable customer value across the customer lifecycle.

The tools currently available/planned are:

  • Defining your value proposition
  • Building your Ideal Customer Profile
  • Customer Value Discovery
  • Architecting your Customer Engagement Blueprint
  • Value Enablement Canvas
  • Implementing a Next Best Value approach
  • Building a Renewal Business Case
  • Integrating Value Enablement and Account planning
  • Using MEDDIC for renewals and upsells.

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