Following the success of Customer-Led Growth, we have been asked for more help with implementing the ideas and approaches set out in the book.
The Customer-Led Growth Toolkit includes the key frameworks, tools and guides to help you build a company-wide approach to selling and enabling measurable customer value across the customer lifecycle.
The tools currently available/planned are:
- Defining your value proposition
- Building your Ideal Customer Profile
- Customer Value Discovery
- Architecting your Customer Engagement Blueprint
- Value Enablement Canvas
- Implementing a Next Best Value approach
- Building a Renewal Business Case
- Integrating Value Enablement and Account planning
- Using MEDDIC for renewals and upsells.
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