Following the success of Customer-Led Growth, we have been asked for more help with implementing the ideas and approaches set out in the book.

The Customer-Led Growth Toolkit includes the key frameworks, tools and guides to help you build a company-wide approach to selling and enabling measurable customer value across the customer lifecycle.

The tools currently available/planned are:

• Defining your value proposition
• Building your Ideal Customer Profile
• Customer Value Discovery
• Architecting your Customer Engagement Blueprint
• Value Enablement Canvas
• Implementing a Next Best Value approach
• Building a Renewal Business Case
• Integrating Value Enablement and Account planning
• Using MEDDIC for renewals and upsells.

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