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TheCustomer.Co

TheCustomer.Co

Customer-Led Growth for B2B SaaS companies

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Product-led CS ebook

Product-led CS ebook

by TheCustomer.CoJuly 17, 2018

Embedding the success process in the product is the future of customer success. Read the what, why and how of product-led CS

CSM’s as project managers

CSM’s as project managers

by TheCustomer.CoJune 3, 2018

Effective CSM’s take an active role in managing their customers’ projects.  In this guest article, Dave Duke of High Alpha explores the many

Building your consulting business

by TheCustomer.CoMay 10, 2018

On three separate occasions, I have left paid employment and set up my own consulting business. As a result, I have been

How Linky Brains Work

by TheCustomer.CoApril 21, 2018

Linky Brains is a new topic that has taken off on LinkedIn – #linkybrains kick-started by Doug Scott.  I think I am

A to Z of Customer Success

by TheCustomer.CoApril 19, 2018August 22, 2019

A bit of fun! Artificial intelligence.  Including machine learning, the technologies that are going to make the biggest impact on CS over

Balancing people and product for profitable growth

Balancing people and product for profitable growth

by TheCustomer.CoApril 18, 2018April 18, 2018

This blog is a summary of an upcoming e-book “Product-led Customer Success”. As CEO of Clicktools, one of the UK’s first SaaS

Building a sticky B2B SaaS business

Building a sticky B2B SaaS business

by TheCustomer.CoFebruary 16, 2018

SaaS = Success as software The importance of retention to a B2B SaaS product is well understood.  Typically, a company thinks about

CS2.0 – what’s it all about?

CS2.0 – what’s it all about?

by TheCustomer.CoFebruary 1, 2018January 30, 2018

Delighted to be the person to kick-off Successly’s 2018 video program where I explain the need for product-led customer success.  I am

12 Ways to Get Smarter in One Infographic

by TheCustomer.CoJanuary 30, 2018

Highlighting and breaking down the 12 most useful and universal mental models that will make you smarter and more productive. Source: 12

4 Reasons Customers Quit Drift in 2017

by TheCustomer.CoDecember 19, 2017

Not many companies talk about why customers churn but this article explores the issues facing one company and what they are doing

Customer Health Workbook

by TheCustomer.CoNovember 29, 2017

For all that attended my session on building a customer health score at Pulse Europe 17, thank you. Here is the link

The robots are coming

The robots are coming

by TheCustomer.CoNovember 24, 2017

AI is going to make a significant difference to customer success and sooner than most people think. This blog explores how AI

Is there a role for CS software in CS2.0?

Is there a role for CS software in CS2.0?

by TheCustomer.CoNovember 20, 2017

With the growth of product-led customer success, what if anything, is the future of software designed to support CS teams?

Does CS 2.0 mean the end of CSM’s?

by TheCustomer.CoNovember 1, 2017October 30, 2017

I developed the ideas under the banner CS2.0 because I felt most SaaS companies were using old approaches to fill gaps caused

Leading Customer Success into the future 5 key questions for CS leaders

Leading Customer Success into the future 5 key questions for CS leaders

by TheCustomer.CoOctober 20, 2017October 18, 2017

  The role of the leader places particular responsibilities on the post holder.  One that all too often gets addressed poorly is

The Performance Economy is coming How blockchain will change customer success

by TheCustomer.CoOctober 19, 2017October 19, 2017

  Customer success, if done well, does exactly as it says on the tin: it makes customers successful.  But what is success

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