Skip to content
TheCustomer.Co

TheCustomer.Co

Customer-Led Growth for B2B SaaS companies

  • How we help
    • Speaking
  • Resources
    • Customer-Led Growth Toolkit
  • About us
  • Contact Us
  • Customer-Led Growth Toolkit
  • Value Enablement Canvas
Advice to a young CSM

Advice to a young CSM

by TheCustomer.CoOctober 18, 2017October 29, 2017

I have been in the field of customer focus for over 30 years and working for over 40!  From time-to-time I am

Customer Success 2.0: The Charter

by TheCustomer.CoOctober 18, 2017January 31, 2018

NOTE: Updated Feb 2018 In thinking about what was wrong with customer success, I started with a simple premise: software should be

Buying success from day one:  The role of Ideal Customer Profiles

Buying success from day one: The role of Ideal Customer Profiles

by TheCustomer.CoOctober 11, 2017October 4, 2017

It is widely accepted that customer success starts with product and sales.  I have covered product here and now I want to

Product first; team second – if at all: Building products for customer success

by TheCustomer.CoOctober 4, 2017October 4, 2017

Product is one of the biggest gaps between theory and practice when it comes to customer success.  The problem in most companies

Managing time by managing your monkeys

by TheCustomer.CoJuly 10, 2017

Published in 1974, the second most popular article in Harvard Business Review sets out to help managers manage their time.  I have

Onboarding: The Key to Retention for SaaS Companies | Strikedeck | Transforming Customer Success

by TheCustomer.CoSeptember 23, 2016

Source: Onboarding: The Key to Retention for SaaS Companies | Strikedeck | Transforming Customer Success Why it is vital to make the

Onboarding: The Key to Retention for SaaS Companies | Strikedeck | Transforming Customer Success

by TheCustomer.CoSeptember 20, 2016

Source: Onboarding: The Key to Retention for SaaS Companies | Strikedeck | Transforming Customer Success

Are customer journey maps the wrong path to success?

by TheCustomer.CoJune 17, 2016

  From the provocative title you might think I do not believe in customer focus.  Nothing could be further from the truth!  I

Sorry, Uber. Customer Service Ratings Cannot Replace Managers – Fortune

by TheCustomer.CoMarch 31, 2016

Can customer feedback replace managers?  This provocative article suggests that crowd-sourcing management is not always a good idea. Sorry, Uber. Customer Service

Changing culture for customer focus

by TheCustomer.CoMarch 7, 2016January 18, 2016

Building customer focus is a challenge because it touches almost, if not all, the company.  TheCustomer.Co has developed the Customer Fit Model to

Are you sitting at the kids table?

by TheCustomer.CoMarch 1, 2016January 18, 2016

Co-written by David Jackson & Michael Starr, Principal, Strativity Remember those family events where the adults sit at one table and discuss grownup subjects, while the

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

by TheCustomer.CoJanuary 29, 2016

If, like me, you think understanding the customer really matters, you should read this.  I have longed believe that when it comes

The future of CX revisited

by TheCustomer.CoJanuary 28, 2016January 27, 2016

In 2004 I contributed to an article based on a survey of senior business leaders around the world into key trends in

New Wisdom for Voice of the Customer

by TheCustomer.CoJanuary 27, 2016January 27, 2016

Thought provoking piece from Lyn Hunsaker.  Most VoC programs could do with a spring clean – so why not start early by

Ten ways to use feedback to improve performance

by TheCustomer.CoJanuary 26, 2016January 18, 2016

#10   Reduce acquisition costs by identifying & leveraging advocates on social media. #9     Use the voice of the customer

What is B2B Sales Excellence in the Customer Age? Hint: Not Just a Numbers Game 

by TheCustomer.CoJanuary 18, 2016January 18, 2016

Bob Apollo is one of the people I turn to when looking for ideas around sales.  This post from him (via CustomerThink)

« Previous 1 2 3 4 5 Next »
© Copyright 2023 TheCustomer.Co. All rights reserved
 

Loading Comments...